Privacy policy

Cookies and Google Analytics identifiers
Google Analytics uses first-party cookies to form an overview of visitor interactions on webpages of Google Analytics customers. Users can block cookies or delete individual cookies. More information

Google Analytics also supports browser extensions. As long as the user installs and activates an extension, it will deactivate Google Analytics tracking on every web that you visit. Warning – the extension deactivates only Google Analytics measurements.

If the web or application uses Google Analytics SDK services or Google Analytics  for Firebase, Analytics gathers identifying information from the application. It is a randomly generated number, which identifies the specific application installation. This identifier is reset every time the user resets their advertising identifier (advertising ID in Android and ID for ads in iOS).

If the website or application has Google Analytics implemented together with other advertising services from Google, like Google Ads, other identifiers may be collected for advertising purposes. Users may deactivate this function and manage this cookie by managing ads.

Analytics services also collects web visitors’ IP adresses to provide and secure services, and to inform website providers with information on which country, state or city the visitors come from (so-called geolocating by IP address). Google Analytics offers a method by which to mask IP adresses, but site providers have access to IP addresses of their visitors, even when not using Google Analytics.

Information on web and applications using Google Analytics

Google as data processor

The processor of data from Google Analytics is the Google company, as is laid out in our condition and terms of service for processing data from advertisements. These are vailable to all customers of Google Analytics who have an agreement directly with Google. More information

According to GDPR, processor of data is the service Google Analytics, since it collects and processes data for our clients according to their dictates. Our customers are managers of data who are holders of all rights associated with collection, storage and deletion of their data and access to it, and may apply this right anytime they choose. Usage of Google data is governed by contract conditions with Analytics service users and settings selected in the user interface.

Data collected by Google Analytics

First-party cookies

Google Analytics collects firt-party cookies and data regarding equipment/browser, IP address and activity on the website and in applications. This is used to measure user interactions on web pages and in applications using Google Analytics, and creates statistics on this behavior. Cookies and data collection may be adjusted by the user using various functions, such as setting cookies, User ID, import of data or measurement protocols. More information

Google Analytics customers who have activated data collection methods analytics.js or gtag.js can select whether cookies are to store pseudonyms or random client identifiers. If the customer decides to use cookies, information stored in local first-party cookies will be limited to random identifiers (e.g. 12345.67890).

For customers using Google Analytics SDK for applications, we collect identifiers of the application instance, which is a random number generated during the initial installation by the user.

Identifiers for advertising purposes

For customers using the advertising functions of Google Analytics, we collect advertising Google cookies. These allow Google services in Google’s Content network to activate functions like remarketing. Usage of these functions is governed by advertising settings of the user, requirements of Google Analytics advertising functions, and axioms of Google for user agreement in the EU. These make the customer responsible for acquiring agreement for the use of cookies, where legal decrees require it, including agreeing to personalized advertisements.  More information on how Google uses cookies may be found in the FAQ of Google’s advertising services. Google Analytics service may be implemented in a way that will not affect the routine collection of data during deactivation of advertising functions until you acquire agreement.

IP address
Analytics service uses IP addresses for geolocating visitors, security services and ensuring security of our customers. Customers may mask their IP addresses, so that Google Analytics will then use only a partial IP address instead of all of it. Besides that, they may at any time overwrite the IP address using our function designed for this purpose.

Restriction on transmitting personally identifying data

Our contracts prohibit sending Google Analytics data that permits personally identifying a person. In order for customers to not transmit such data, they should conduct their operations in accordance with these recommended practices.

What are data used for?

Google uses Google Analytics to collect quantifiable information for customers. Using identifiers, Google usesthings like cookies and application instance identifiers to collect data on user interactions with websites and customer applications. IP addresses are used to provide and secure services, and to help identify where site visitors are located.

Access to data

Google Analytics data is not shared with anyone without the user’s permission (e.g. via the user’s settings in the user interface), or some other express consent in a user agreement regarding use of Google Analytics. An exception may be a legal demand for such information from a proper government authority.

Customers may control access to their data in their Analytics account or services by proper configuration of permissions (for viewing or editing) for employees and other persons who can access the account. More information

Data safety against outside access is controlled by a team of specialists at Google for ensuring security. Access to data within the company (e.g. by employees) is restricted by strict access control using internal guidelines and automated technical mechanisms, such as verifying identity, using SSL protocols and security protocols. Access to data is granted only to those who need such access for the purposes of processing the data.

Overview of service interconnections

If Analytics customers connect to other Google services, or with a Google account (so-called integrated partner), some data of the service may be accessible via the account, and so may be exported to that account. For data exported using a connected account, conditions and restrictions of the integrated partner apply.

When data is sent to an integrated partner, they are subject to the partner’s contract terms and conditions. Google Analytics no longer has access to such data, and it is not under Google Analytics’ control. Interconnection of accounts is under the customers’ control, and may be modified at any time via the Analytics user  interface.

Shared data
Google Analytics offers customers several ways to share data, using which they may modify Google’s access to data collected by collecting methods of Google Analytics (JavaScript code, SDK code for mobile applications and Measuring protocol) and its further use. These settings affect only data collected from websites, mobile applications and other digital devices by Analytics services. It does not apply to data on usage of this service by customers, for instance, data on the number of services, or configuration of extension services. Additionally, regardless of the users’ settings, shared data may be used by Analytics servcies for maintenance and protection of this service, but only to the extent necessary.